Lincoln Ordered A Naval Blockade Of The United States

In late April, after the beginning of hostilities at Fort Sumter, Lincoln ordered a naval blockade of the states that has succeeded so far. Knowing that the South could not match the Union s navy, the Secretary of the Confederacy s navy Stephen Mallory, at the time being and advocate for more armor on ships, decided that instead of trying to match the production power of the north, they would build ships that were superior to the North s individually. Mallory hired a group of men to help him design the ship. They knew that due to the added armor, they would need to use the new steam engines, recently being applied to ships. However, it took almost a year to make them and have them fitted. Fortunately, one of men a Mallory had hired told him about a naval yard burned at the beginning of the war, with a ship or two fitted with the engine. One of those ships was the recently re-surfaced, the CSS. Merrimack, which had sunk when the Confederacy burned a naval yard. William Williamson, one of the men Mallory had hired to help with the construction of a armored ship, pointed out that instead of building new engines they could use the hull of the already ready Merrimack. When construction of the Virginia had completed, she boasted an arsenal of 14 different types of guns, along with twenty-six inches of armor composed of pine wood and iron. After learning of the construction of the Virginia, the Union began construction on their own version of the Ironclad, running throughShow MoreRelatedWar : The North And South1150 Words   |  5 PagesThe North and South (Pg. 377) What menacing circumstances greeted Lincoln upon his ascension into the White House? Menacing circumstances that greeted Lincoln upon his ascension into the White House was the disunity of seven departed states and eight on the edge. The Menace of Secession (Pg. 377) What potential future and present problems with a disunited America did Lincoln concentrate on in his first inaugural address? Lincoln s goal throughout his presidency was to bring the nation back togetherRead MoreWhy the South Lost the Civil War1696 Words   |  7 Pages but they just waited for France or Britain to come to the rescue, doing little to persuade them. Winning some of the order states also would have increased chances of success, doubling industry and providing more men to fight. These states had slavery and did not want to lose their way of life; therefore, the Confederates had the possibility of convincing the Border States to join them. Finally, the South was not aggressive enough in influencing the beliefs of citizens, both on their side and inRead MoreAmerican Civil War : The United States1910 Words   |  8 PagesAmerican civil war The full name of American is the United States of America.The United States is a young country and The country is the second largest country in the Americas. The United States is composed of many states and many overseas territories and immigrant country with multiplicity in its culture because different nations and ethnics coexist there, which easily arises some social issues, as well as educational issues.The United States experienced the colonial period, the War of IndependenceRead MoreThe Fluidity of the American Civil War6740 Words   |  27 Pagesknown in the United States as simply the Civil War as well as other sectional names, was a civil war fought from 1861 to 1865 to determine the survival of the Union or independence for the Confederacy. Among the 34 states in January 1861, seven Southern slave states individually declared their secession from the United States and formed the Confederate States of America. The Confederacy, often simply called the South, grew to inclu de eleven states, and although they claimed thirteen states and additionalRead MoreThe American Civil War : The United States8725 Words   |  35 PagesCivil War, known in the United States as simply the Civil War as well as by other sectional names, was a civil war fought from 1861 to 1865 to determine the survival of the Union or independence for the Confederacy. Of the 34 states that existed in January 1861, seven Southern slave states individually declared their secession from the United States and went on to form the Confederate States of America. The Confederacy, often simply called the South, grew to include eleven states, although they claimedRead MoreThe American Civil War : The United States6683 Words   |  27 Pagesknown in the United States as simply the Civil War as well as other sectional names, was a civil war fought from 1861 to 1865 to determine the survival of the Union or independence for the Confederacy. Among the 34 states in January 1861, seven Southern slav e states individually declared their secession from the United States and formed the Confederate States of America. The Confederacy, often simply called the South, grew to include eleven states, and although they claimed thirteen states and additionalRead MorePresident Abraham Lincoln : A Politics With A Purpose1772 Words   |  8 PagesThe Late Honorable President Abraham Lincoln known as a Politics with a Purpose President Abraham Lincoln Born February 12, 1809, is a friendly, honest, win over storyteller character that the people in Indiana love to him where he grew-up. As a politician in 1830’s to 40’s he became a three times state legislature, lawyer, a supporter of Revolution against British (whig) and professional in organizing a parties, he learned to be unreveal peroson, exchange favors, manipulate the press and cultivateRead MoreWhat Happened At The War At Sea?2737 Words   |  11 Pages1. What happened at the war at Sea? The naval war was a very important to the outcome of the war. Who ever controlled the water would win the civil war. The men in charge of the war at sea was, the Confederate States of America’s Secretary of Navy, Stephen Mallory, and the 24th U.S. Secretary of the Navy, Gideon Welles. Neither really had any ships. Gideon Welles had to turn peacetime flotilla of fifty decrepit ships into war ships. Stephen Mallory didn’t even have a navy, but he still had to fightRead MoreThe Reign of Bush-Obama and their Power Essay1386 Words   |  6 Pagesspecifically Article II, describes the President’s legislative role as the following: approving legislation, vetoing legislation, issuing proclamations, executive orders, and giving the State of the Union (Presidential Legislative Power). The President’s executive role are the following: Commander In Chief (in charge of army and naval forces), nominate the heads of governmental departments as well as Supreme Court Justices, make treaties, issue signing statements, issue pardons for federal offensives and conveneRead MoreThe Battle Of New Orleans1904 Words   |  8 Pages When Lincoln was elected in 1860 it inspired a passionate withdrawal of members in Louisiana. It’s governor Thomas Overton Moore made a effort to make New Orleans a neutral area in the conflict. Moore made an effective and separate movement that voted Louisiana out of the Union. Moore also ordered the Louisiana military to seize their army at Baton Rouge, Fort Pike guarded the entrance to Lake Pontchartrain, and Fort Macomb guarded the Chef Menteur Pass. These military moves were ordered on January

Comm 399 Free Essays

Instructor: Daniel Ding COMM 399-204 Due: 13pm Mar 20, Wednesday Assignment 3 Analyze Hewlett-Packard – Supply the DeskJet Printer in Europe Case (CJA chapter â€Å"Inventory Control†; see the course package). Answer questions 1, 3, and 4 given at the end of the case (question 2 is not required). Discussions are permitted within a group of at most 3 students, but everyone has to submit their own assignment and it cannot be an identical copy! Paperversion is preferred. We will write a custom essay sample on Comm 399 or any similar topic only for you Order Now For your convenience, I have prepared a spreadsheet (Assignment3_HP. ls) in the assignment folder on connect. It may save lots of your time if you work on the excel. If you choose to use excel, be sure to include the excel spreadsheet when you submit your assignment. Please use hints that are provided below. †¢ In comparing different options (localization of a generic printer at DCs or not), you need to quantify the benefits from each. The best way to do that is to use the inventory models to calculate the total cost of inventory per unit (for all DeskJet models) under different options. †¢ Use demand data from the exhibit 13. 16. For your convenience, the monthly and weekly mean and standard deviation for six models as well as generic printers have been calculated in the spreadsheet Assignment3_HP. xls †¢ Assume 1 month = 4. 33 weeks †¢ Assume a 98% service level. The z value to ensure a 98% Service level is 2. 06. †¢ Note that this is a fixed time period (R,T) model with review period T= 1 week. †¢ Lead time for ocean transit = 5 weeks †¢ While calculating annual inventory costs, remember to include pipeline (in-transit) inventory, safety stock, and cycle stocks (because in this case, HP is responsible for all these costs). The annual average inventory cost is computed as follows: Annual Average Inventory Cost = (Safety Stock + Average In-Transit Inventory + Average Cycle Inventory) ? (unit cost) ? (percent carrying cost). Note that in a fixed time period model, the ordering cost is fixed and can therefore be ignored. †¢ We can find the average inventory cost per printer by divi ding the annual average inventory cost by mean annual demand (mean monthly demand ? 12). The total supply chain cost per printer sold is given by (unit cost) + (average inventory cost per printer) + (transportation cost per printer). †¢ For question 4, your recommendation to HP should use the option that minimizes total supply chain cost per printer. Suggested length: If you use excel (Recommended Approach), then submit the spreadsheet plus one-page report that briefly explains your result; otherwise, you may submit a report which includes 2-3 page solution details. How to cite Comm 399, Essay examples

Social Media Management in the Hotel Industry

Question: Contemporary issue is Hotel industry is not taking Social Media seriously for the marketing and how does hotel industry is getting affected. Explain the issue in detail. The explanation must include the core management area or areas (finance, administrative, facilities, marketing) the issue are from and their impact on the hotel industry as a whole. Answer: Introduction In the current economic aura, it is not advisable for the hotel industry to rely on conventional techniques of promoting economic growth and increasing prices which may lead a situation where the travelers may book hotels elsewhere. The hotel industry operates in a competitive market structure and in order to gain competitive advantage, brands, hotel owners and operators must capitalize on social media, mobile and analytics and make their business customer centric. This would help them to gain in the long run. Any industrys image is built based on the better views it obtains and also earns better revenues. This is true in case of the hotel industry as well. Hotels with large volume of booking and pricing strategy that attracts customer can obtain a good review in the market. The impact of Social Media on Lodging Performance 2012 a study by Cornells Center for Hospitality Research revealed that the guest satisfaction obtained from online review score directly impact the hotels financial performance. The study also concluded that for increase in every one point in a hotels 100 point ReviewPro Global Review Index causes a 0.89 percent increase in its price, a 0.54 percent increase in the rate of occupancy and an increase of 1.42 percent are seen in RevPar value. Hotels Not Serious About Social Media Marketing The power of the social media is no doubt identified by the hotel industry. The social media marketing is important because people now-a-days are spending a lot more time in the social media than on the print media. People like to share updates that catch their eyes. The success of any industry or business lies in the hands of the customer. Thus the success of the hotel industry also depends upon the customers and their loyalty which can be achieved by using social media marketing to associate and connect with the customers. But most hotels are observed not making use of this social media marketing platform to promote their business. The popular social media platforms that the hotel industry must utilize to increase their popularity are Pinterest, Instagram, YouTube, Twitter and Facebook. These are the popular social networking sites where persons of all age are operating (English, 2015). The problems associated with the fact that the hotel industries are not using the social media p roperly are: Branding - Customers generally go through the review of a particular good before purchasing it. But if the brand of the good is of best reputation then the brand is enough for a customer to purchase it. The hotel industry must also abide by this method and try to create a brand name. Developing a brand is time consuming which is a constraint if the hotel owners are not marketing through social media. Almost the entire world is connected to the rest of the world by social networking sites. Hence it is the quickest way of reaching the customers cross borders. A simple advertising page on the social networking sites would fetch a lot of likes, followers and viewers. Thus a social media networking is necessary. Market research- the launch of a new product or service requires an extensive market research. But sometimes the hotel owners lack in human and monetary resources to execute such market research. If the hotel owners do not use the social media marketing strategy then appropriate market survey which would reveal the demand for the product or services, the dimensions of the usage of the products, would remain unattended. The market research can be done by Demographic likes on Facebook or by the sentiments and trends on Twitter. Expansion of market- following the above process of market research the hotels can make decisions regarding the expansion of their business from a local region to a national level. The demand of a hotel in a particular region may be placed by groups of people in that region. Without a social media response, the hotels owner may not be aware of the demand of his hotel. Customer Service- catering to the needs of the customer may be costly at times. Without a social media marketing it becomes difficult for the hotel owners to quickly and swiftly resolve queries and problems of the customers. Information about competitors- For better product planning, promotional strategy and marketing decision a company must be aware of the competitors strategy. For hotel owners, information regarding the other hotels in the vicinity or competitive brands must be stored and utilized. With the absence of social media marketing the hotel owners face difficulties in obtaining information of his competitive hotel brands. The relative level of competitiveness also is ignored as it can be smoothly measured by discovering topics that are popular with the target audience of the competitors. For strategic decision for marketing and product improvements, the hotel owners must be specific about their competitive hotels. If hotel owners do not recognize the importance of social media marketing to promote their hotel then the information about its competitors strategy will remain unnoticed. (Sigala, Christou and Gretzel, 2012) Approaches To Manage The Issues A huge trend in Social Media Marketing for the hotel industry had been witnessed in 2014. Travelers and businessmen are increasingly using social media to take travel decision and plan them out. To keep pace with the competitors, a strong media presence must be experienced by the potential customers. Search Engine Optimization studies reveal that the people who tend to surf the online search engines for hotels are alarmingly using the social media to compare and check out the activities of the hotel and attractions of the hotels in a particular area. (Kim, Lim and Brymer, 2015) For example: the availability of a popular social networking website is at every step of the guests journey. Guest can make use of the inspiration, research, booking, guidance and reminder throughout the trip. It is estimated that around 24 million people in the UK which is around one third of the total population operate facebook everyday, 82 percent of them operate facbook through mobiles or tablets and around 63 percent of generation X travelers updates status when they are on holidays. The customers who interact or connect with the brands by posting updates, images, checking in and send recommendation to their friends are like the powerful ambassadors that visit a particular hotel. (PwC, 2015)The interaction of the existing customers through the social media and networks can fetch new customers and tend to increase the level of loyalty. (Facebook, 2015) Some of the issues discussed previously need to be considered by the hotel owners and frame strategies to manage and solve these issues. Of course for doing this the hotel owners must understand certain topics related to social media marketing and social media optimization. Below the concepts related to social media management are discussed. (Friedrichsen and MuÃÅ'ˆhl-Benninghaus, 2013) Social Media- The hotel owners must research on the social media presence of his hotel. His must analyze the social media opportunity and threats regarding his hotel, thereafter frame social media strategies and execute them. In this the hotel owner must use the SWOT analysis to recognize the strengths, weaknesses, opportunities and threats regarding the social media management of the hotel. (Strategy Plus, 2014) Social Media Monitoring- here the hotel owners must identify, segregate and analyze variations and make recommendation report. Here the hotel owner must monitor the competitors social media presence by monitoring its social media indulgence. (Switch Digital, 2015) Social Media Management- the hotel owners must have a brief knowledge about the social media management before implementing steps towards social media marketing. The hotel owners must analyze the opportunities related to the social media outreach. (Plus, 2015) Online Reputation Management- For brand management, reputation of the product is very crucial. It is same for the hotel industry. The hotel owners must research and analyze their present online reputation by obtaining the reputation score. In this way scope for improvement of reputation can be learnt. Social Media Marketing- Social Media Marketing requires to create campaign though and executing them by proper tools, Apps and Conversation strategy. By this campaign, the hotel owners will be able to enhance customer satisfaction, to keep an eye on the competitors and to develop strategies of marketing. (Tuten and Solomon, 2013) Networks that work best for the Hotel Industry: Pinterest- this network is underused by the hotel industry in their social media marketing strategies. (Pinterest, 2015) Instagram- Hotel owners can use Instagram to promote and share pictures of events or special occasions that occurred in the hotel. (Jenkins et al., 2015) YouTube- the hotel owners can employ a professional advertising agent who can make short advertising video on the respective hotel and upload it to this website. The videos do not require huge production and really impacts the potential customers. (Stelzner et al., 2015) Twitter (Twitter.com, 2015)- this social networking website helps to create network of support. Here the hotel owner must develop and increase the follower. Twitter is one of the fastest contenting sharing website. T will highly help the hotel owners in their venture. (Leung, Bai and Stahura, 2013) Facebook- Potential travelers and customers sometimes use Facebook as a search engine to find different hotels in different places. This is the platform where the hotel owners can develop access and communication of the existing as well as the potential customers. (O. Crofton and D. Parker, 2012) A hotel owner must also give the businessmen relevant importance. This can be done by keeping a decent presence in the websites like LinkedIn (Business.linkedin.com, 2015) and Google+ (Google+, 2015). A lot of businessmen who travel for different meeting, conferences and seminars are active on these websites. Apart from all these social networking sites, there are numerous apps and tools that can be used to increase the presence of the hotel owners social media indulgence which we will discuss in the later part of the study. Social Media PR- the work of a social media or digital PR is to optimize e-communication for effective promotion of the hotels in the digital area. The PR must monitor and evaluate online media conversation. The hotel industry must employ a Digital PR who would develop, organize and regulate corporate blogs, social network accounts and other relevant multimedia tools. A hotel which is strong in the social media management has a corporate website to organize, promote and be informative to reach the customers. This is also the job of the social media PR. Solving the problems: Creating Brand awareness (Woodward, 2000) - to reach out to the customers evenly and create a brand name for the hotel, the owners must post content about the hotel on multiple social networking sites. This is a very simple and effective way of connecting to a larger section of the customers by amplification. The advertising strategy of the business has changed. Previously the billboards, newspapers and bus stops where the utilized for promotion purposes but with social media ad platforms hotel owners find it easy and simple to connect with the audience on a worldwide basis. (Hotelmarketing.com, 2015) Market Research- previously market research was done by the marketing executives of the hotels. But now social media enables the hotel managers and marketing personnel to acquire knowledge about the 7 Ps of marketing mix- Price, Promotion, Product, People, Place, Process and Physical Environment (Dominici, 2009) through social networks. To analyze customer behavior Hootsuite has recommended 5 social media metrics that allow the hotel owners to under the customers. These five media metrics are: Ow.ly clicks- the clicks can be tracked down by the ow.ly. This metric enables the hotel owners to locate the concentration of the customers in the world. Facebook Likes- to know the demographic breakdown of the customers and to learn about the age and gender breakdown of the customers Facebook insights must be used by the hotel owners. Twitter Analysis- to know about how the customers respond to the hotels and their service twitter sentiments and insights give the owners a good knowledge. Keyword or trends- the trending on several social networking sites of the hotels help the owners to identify the reputation and the current status of their hotels. Expansion of Business- Facebook Insights can be used to monitor and measure the number of likes, types of comments, the page activities and number of followers and fans by the hotel owners to make decision to expand their business. Hotel owners can also take the advantage of Geo-located searches in Hootsuite. Provide great Customer Service- social media is now playing the role of rendering social customer service. By using the social media networks the hotel owners can enhance customer engagement and resolve customer issues swiftly and quickly. The digital PR must monitor the social accounts and review the customer feedback, responses and even complaints that can be resolved and sorted out. The social media networks enable to connect with the larger section of the world with just a click away. To ensure better customer service, the customer segmentation (Arif, n.d.) is required. The consumer segmentation is categorized into three groups Behavioral, Psychographic and Profile. The behavioral customer segmentation includes benefit sought, occasion of purchase, and behavior of purchase, purpose of purchase and perceptions and beliefs regarding the purchase of the product. The Psychographic aspect comprises of the lifestyle and personality of the consumer. And the Customer segmentation on the basis of profile consists of demographic, socio-economic and geographic aspects of the customers. The hotel owners, the digital PR of the hotel and the Social media marketing professionals must render customer service using these techniques of customer segmentation. Knowledge about competitors- the social media monitoring enables the hotel owners to get ahead of the competitors. The verbal spread of information of the status of the competitors is sometimes inappropriate. Thus information displayed on the social networking sites gives the hotel owners a knowledge of the competitors are doing and could be their next move and strategy. To monitor the hotels marketing and advertising efforts on the social front, the digital PR must monitor the slogans and campaigns which include hash tags of the brand and the names of the top officials of the hotel like CEO or founders. Some popular tools and Apps that can be used by the Hotel Industry as a part of social media marketing are discussed below. (Boicey, 2013) Qwaya (Qwaya, 2015) (Facebook ads tool for professionals) - it can be utilized to manage the facebook ad campaign. (Howard, Mangold and Johnston, 2014) Checkfront (Smarter Online Bookings for Tours, Activities and rentals) - this is an online booking and payment processing system for tourism. It considers payments regarding rooms, tours, activities and rentals. The bookings, tariffs, offers and packages can be manages here. (Checkfront Online Bookings, 2015) AdClarity (Competitive Intelligence for Media) - it monitors the competitors campaigns regarding the social media marketing so that the hotel owners can emulate the success of the competitors and avoid their mistakes. (Perelman et al., 2015) (Hootsuite Social Media Management, 2014) Conclusion In the current economic situation it is impossible for the hotel industries to ignore the relevance of the social media. It is up to the hotels that are able to utilize the benefits of the social media marketing to the full level. Sometimes it is seen that some hotels engage in social media marketing but do not give proper importance to this type marketing strategy. (The Search Engine Shop, 2014)The accounts created are not active or the hotels never appointed a digital PR to manage the social media. We have discussed about the problems associated with the absence of social media marketing. With this we have also explained the different approaches that can be taken up by the hotels to increase their RevPAR and ROI. Thus it is evident that social media marketing for the hotel industry is important for the best performance. (In1solutions.com, 2015) References Arif, M. (n.d.). Consumer Needs - Marketing Segmentation.SSRN Journal. Boicey, C. (2013). Innovations in social media.Nursing Management (Springhouse), 44(3), pp.10-11. Business.linkedin.com, (2015).LinkedIn Marketing Solutions - Tips Insights. [online] Available at: https://business.linkedin.com/marketing-solutions/social-media-strategy [Accessed 27 Feb. 2015]. Checkfront Online Bookings, (2015).Frequently Asked Questions about Checkfront. [online] Available at: https://www.checkfront.com/faq [Accessed 27 Feb. 2015]. Dominici, G. (2009). From Marketing Mix to e-Marketing Mix: a literature overview and classification.IJBM, 4(9). English, (2015).Hotel Industry Social Media Marketing. [online] Available at: https://www.meltwater.com/insights/hotel-industry-social-media-marketing/ [Accessed 27 Feb. 2015]. Facebook, (2015).Social Media Marketing Strategies. [online] Available at: https://www.facebook.com/socialmediamarketingstrategies [Accessed 27 Feb. 2015]. Friedrichsen, M. and MuÃÅ'ˆhl-Benninghaus, W. (2013).Handbook of social media management. Heidelberg: Springer. Google+, S. (2015).Social Media Strategy - Community - Google+. [online] Plus.google.com. Available at: https://plus.google.com/communities/100354381402619402956 [Accessed 27 Feb. 2015]. Hootsuite Social Media Management, (2014).How To Use Social Media To Solve Small Business Problems. [online] Available at: https://blog.hootsuite.com/how-to-use-social-media-to-solve-small-business-problems/ [Accessed 27 Feb. 2015]. Hotelmarketing.com, (2015).Social media for hotels: Whats the problem?. [online] Available at: https://hotelmarketing.com/index.php/content/article/social_media_for_hotels_whats_the_problem [Accessed 27 Feb. 2015]. Howard, D., Mangold, W. and Johnston, T. (2014). Managing your social campaign strategy using Facebook, Twitter, Instagram, YouTube Pinterest: An interview with Dana Howard, social media marketing manager.Business Horizons, 57(5), pp.657-665. In1solutions.com, (2015).Social Media Marketing for Hotels, Online Marketing for Hotels | In1 Solutions. [online] Available at: https://www.in1solutions.com/hotel-booking-engines/social-media-for-the-hotel-industry [Accessed 27 Feb. 2015]. Jenkins, L., Herman, J., Stelzner, M., Bunskoek, K., Radice, R., Lazazzera, R., Stelzner, M., Hibma, M. and King, C. (2015).instagram marketing |. [online] Social Media Examiner. Available at: https://www.socialmediaexaminer.com/tag/instagram-marketing/ [Accessed 27 Feb. 2015]. Kim, W., Lim, H. and Brymer, R. (2015). The effectiveness of managing social media on hotel performance.International Journal of Hospitality Management, 44, pp.165-171. Leung, X., Bai, B. and Stahura, K. (2013). The Marketing Effectiveness of Social Media in the Hotel Industry: A Comparison of Facebook and Twitter.Journal of Hospitality Tourism Research. Crofton, S. and D. Parker, R. (2012). Do Twitter and Facebook Matter? Examining the Economic Impact of Social Media Marketing in Tourism Websites of Atlantic Canada.J Tourism Res Hospitality, 01(04). Perelman, G., Perelman, G., Perelman, G., Perelman, G., Perelman, G., Perelman, G. and Perelman, G. (2015).Marketing Intelligence Archives - AdClarity. [online] AdClarity. Available at: https://www.adclarity.com/category/marketing-intelligence/ [Accessed 27 Feb. 2015]. Pinterest, (2015).Social Media Marketing Strategies. [online] Available at: https://www.pinterest.com/meloniedodaro/social-media-marketing-strategies/ [Accessed 27 Feb. 2015]. Plus, G. (2015).What The Hotel Industry Should Know About Social Media Marketing. [online] Business 2 Community. Available at: https://www.business2community.com/brandviews/getapp/hotel-industry-know-social-media-marketing-01024358 [Accessed 27 Feb. 2015]. PwC, (2015).The social media opportunity for hotels. [online] Available at: https://www.pwc.co.uk/hospitality-leisure/publications/the-social-media-opportunity-for-hotels.jhtml [Accessed 27 Feb. 2015]. Qwaya, (2015).Facebook Marketing Strategy - Tips on Facebook Ad Optimization. [online] Available at: https://www.qwaya.com/facebook-ads/facebook-ad-marketing-strategies-and-tips [Accessed 27 Feb. 2015]. Sigala, M., Christou, E. and Gretzel, U. (2012).Social media in travel, tourism and hospitality. Farnham, Surrey, Burlington, VT: Ashgate Pub. Stelzner, M., Macarthy, A., Wedmore, J., Julig, L., Stelzner, M., Stelzner, M., Wedmore, J., Honigman, B. and Wedmore, J. (2015).youtube marketing |. [online] Social Media Examiner. Available at: https://www.socialmediaexaminer.com/tag/youtube-marketing/ [Accessed 27 Feb. 2015]. Strategy Plus, (2014).Social Media Marketing - Strategy Plus. [online] Available at: https://www.strategy-plus.net/blog/social-media-marketing/ [Accessed 27 Feb. 2015]. Switch Digital, w. (2015).Marketing Theories Professional Academy. [online] Professionalacademy.com. Available at: https://www.professionalacademy.com/cim-marketing-courses/marketing-theories [Accessed 27 Feb. 2015]. The Search Engine Shop, (2014).Online Marketing Strategy for Tourism Accommodation Businesses. [online] Available at: https://www.thesearchengineshop.com/online-marketing-accommodation-hotels [Accessed 27 Feb. 2015]. Tuten, T. and Solomon, M. (2013).Social media marketing. Boston: Pearson. Twitter.com, (2015).Tweets about #socialmediamarketing hashtag on Twitter. [online] Available at: https://twitter.com/hashtag/socialmediamarketing [Accessed 27 Feb. 2015]. Woodward, T. (2000). Using brand awareness and brand image in tourism channels of distribution.Journal of Vacation Marketing, 6(2), pp.119-130.